Marketing Through Printable Downloads
Printable downloads are good for specific marketing types,
and as an enhancement to others. They can save you time and
money, as well as make marketing materials available on demand.
There are a few circumstances in which a printable download
can help a business directly:
1. Printable catalog. For some sites, if the inventory is
extensive, a printable catalog can help customers to be able
to browse items offline at their leisure.
2. Printable Brochures. For items that people might want
to think over, or discuss with someone else, having a printable
brochure on your website that gives an overview of product
benefits can be an asset.
3. Printable Order Forms. Some customers still prefer to
order offline. Not many, but you may get a few orders from
people who would otherwise not order if you have an order
form that they can easily print and use.
These are all little things, and only applicable to certain
business types. The real power in printable downloads comes
from businesses which have affiliate programs or distributorships.
The cost of printing can then be passed on to your resellers
- this is not a disservice to them, it spares them the cost
of ordering them, and makes them more convenient. They can
print them on demand instead of having to order them in bulk.
These items can be downloadable in a distributor only area,
or affiliate area, depending on what is needed.
Items which can be used in this manner are:
1. Business cards with a write-in spot for referral name
or distributor name, OR, a business card template in a format
that is common (Printshop, or Serif PagePlus which is a freely
downloadable program).
2. Brochures. Distributors can print out brochures on demand
also - make sure you leave a 1/2 inch margin around the edge
of the documents, so that they will print well on an inkjet
printer.
3. Price lists, policy sheets, instructional literature,
and other informational documents.
In fact your entire distributor pack can be downloadable
in electronic format. Alternately it can be delivered on CD,
which is far more cost effective for the parent company. It
passes the actual cost on to the distributor, weeds out the
costs for distributors who are not serious about the business,
and allows you to make your resale program available to people
who are on a limited budget, but who have the energy and drive
to work the business.
Printable downloads are not an asset to every business, but
for some, they can prove a huge benefit, which gives convenience
to customers and resellers, while reducing expenses for printing
items that are not fully used.
|
