Free Marketing - Printable Downloads

Completely Free Marketing Tactics that Really Work... As Long as YOU Work, They'll Work!

What Makes a Good Free Marketing Tactic?

How Does Free Marketing Differ from Paid?

Elements of Successful Marketing Materials

The Stuff that DOESN'T Work

The Essential Assessment

The Pros and Cons of Do it Yourself Marketing

Good Tactics

Article Marketing
Directory Listings
Signature Lines
Event Participation
Link Trades
Ad Swaps
Bartering
Cross Promotion
Cooperation
Search Engine Listing
SEO
Viral Marketing
Opt-In Lists
Link Optimization
Print Downloads
Forum Participation
Blog Participation
Networking
Target Your Customer
Niching Your Business
Press Releases
Guest Appearances
Leveraging
Volunteering

Downloads

Printable Downloads

Printable downloads are good for specific marketing types, and as an enhancement to others. They can save you time and money, as well as make marketing materials available on demand.

There are a few circumstances in which a printable download can help a business directly:

1. Printable catalog. For some sites, if the inventory is extensive, a printable catalog can help customers to be able to browse items offline at their leisure.

2. Printable Brochures. For items that people might want to think over, or discuss with someone else, having a printable brochure on your website that gives an overview of product benefits can be an asset.

3. Printable Order Forms. Some customers still prefer to order offline. Not many, but you may get a few orders from people who would otherwise not order if you have an order form that they can easily print and use.

These are all little things, and only applicable to certain business types. The real power in printable downloads comes from businesses which have affiliate programs or distributorships.

The cost of printing can then be passed on to your resellers - this is not a disservice to them, it spares them the cost of ordering them, and makes them more convenient. They can print them on demand instead of having to order them in bulk.

These items can be downloadable in a distributor only area, or affiliate area, depending on what is needed.

Items which can be used in this manner are:

1. Business cards with a write-in spot for referral name or distributor name, OR, a business card template in a format that is common (Printshop, or Serif PagePlus which is a freely downloadable program).

2. Brochures. Distributors can print out brochures on demand also - make sure you leave a 1/2 inch margin around the edge of the documents, so that they will print well on an inkjet printer.

3. Price lists, policy sheets, instructional literature, and other informational documents.

In fact your entire distributor pack can be downloadable in electronic format. Alternately it can be delivered on CD, which is far more cost effective for the parent company. It passes the actual cost on to the distributor, weeds out the costs for distributors who are not serious about the business, and allows you to make your resale program available to people who are on a limited budget, but who have the energy and drive to work the business.

Printable downloads are not an asset to every business, but for some, they can prove a huge benefit, which gives convenience to customers and resellers, while reducing expenses for printing items that are not fully used.

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Disclaimer: We provide this site for informational purposes only, we are not legal or financial professionals. We make no guarantees of success of any kind. Success is dependent upon factors which we have no control over, including individual effort and undertstanding, national and local occurences, and other elements which cannot be predicted. Use this site at your own risk!

Updated August 20, 2007