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Article Marketing
If you decide to put all your eggs in one basket, and focus
on just ONE marketing tactic, then this is the one. It has
all the advantages of just about every other kind of marketing,
and it is 100% honorable and effective when you do it right.
Article Marketing is just about my favorite type of online
marketing. It is a total winner when you do it right, there
is no down side. Of course, it is also one of the harder ones
to learn to do right, because it requires good writing skills.
But it has such power, that developing good writing skills
is well worth the effort!
It works like this:
You select a topic that relates to the product or service
you are offering through the website you wish to promote.
Write an article that meets certain criteria to help it do
the job right. That means NEVER EVER using the article as
an ad!
Add a signature line that has your URL and a short background
on you. This is the ONLY place you can advertise.
Post the article to article directories, where other people
are able to read it, and reprint it (with the signature line)
if they choose.
Article marketing is very powerful, because it reaches beyond
your own sphere of influence, and into other people's spheres
of influence. It also gives something to your prospective
customers, in a way that helps them feel they can trust you
to deliver on what you promise later.
Because it offers instructions and a bit of personality,
it starts the relationship marketing process for you. It increases
credibility, and markets indirectly. It is viral, and spreads
itself if you give good value that other people want to share
with their own site visitors. It accomplishes not just one
objective, but a whole range of them.
The concept is incredibly simple, and very powerful. It is
also 100% free if you can do the work yourself. Some people
cannot, and for them, it is still worth paying someone else
$50 or so for a high quality article that targets their business
topics in an effective way, because they will certainly get
more for their $50 than they would if they spent it on Pay
Per Click or any other “pay per visitor” type marketing.
Article marketing is considered to be a “permanent and free”
marketing method. Permanent online does not mean forever,
but it means that it goes on working for you, for years after
you made a single effort.
There is a reason why this is our favorite type of online
marketing.
Because it works!
The whole process is FAR more detailed than I can possibly
explain on this one simple page, so I'll refer you to my site
that deals just with that topic, at http://www.articlemarketingmagic.com/
It is well worth either taking the time to learn to do it
well, or paying someone else to do a quality job for you,
because articles end up benefiting your business in more ways
than just posting them on article directories.
Once you have a good quality article that you hold the copyrights
to, you can use it for a wide range of marketing and product
creation objectives. Content is king on the 'net. Articles
are content. With them, you can carve out your own little
kingdom!
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